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Baking packaging design upgrade strategy

Baking packaging design upgrade strategy

ou can always see many bakeries and cake shops when walking in the streets and alleys. Not only the products are exquisite in shape, but also the packaging is particularly eye-catching. As consumers’ demand for products changes, baking packaging is constantly updated under the new consumption background, and baking packaging design is also upgraded.

Current trends in consumption upgrading and baking packaging design

In the past, some traditional bakeries did not pay much attention to product packaging, thinking that it was packaged if it was put in a bag. However, now product packaging is particularly important. Packaging is part of the brand design, which not only plays a role in conveying the brand impression to consumers, but is also a way to increase the value of the product.

With the rapid development of my country’s economy, the overall consumption level has been improved, especially in the baking industry, which has shown an upward trend. The expansion of the industry scale is also driving the consumption upgrade of bakery products. Whether it is a store that specializes in ready-made products or retails finished products, products need to be packaged to a certain extent. Consumers’ demand for packaging is not just about preservation, but also about appearance and brand value.

4 major breakthroughs in baking packaging design

Packaging design tends to be brand serialized

The domestic baking market has broad potential for development. However, with the emergence of various bread and cake brands, the phenomenon of homogeneity has become more serious.

From a brand perspective, how to enable consumers to quickly see your own products among many similar products, packaging design is the best entry point.

The so-called excellent packaging does not mean using a variety of designs to beautify the product to attract consumers, but a design that truly brands the product. Only a highly recognizable packaging design can leave a deep-rooted impression in consumers’ minds.

In addition to reflecting branding, packaging must also have a complete series design. To put it simply, products under the same brand can adopt unified but varying packaging designs according to different flavors. This subtle change can be a difference in color matching. Different flavors have different color combinations, but the same font, size, and image are used in the same specific position for identification. This kind of unified yet varied packaging design is an important manifestation of integrated marketing communications.

Some consumers who pursue brands will choose to collect all flavors of products at once based on product packaging. This is also a potential advantage brought by brand serialization.

Packaging design becomes more practical and safer

The most basic function of packaging is to convey product information to consumers, so that consumers can understand the product content at the first time.

When there is no professional salesperson to introduce the product, the packaging is the “brochure” for the product. A clear product introduction can allow consumers to understand the product more intuitively and decide whether to purchase it.

In addition, according to the different product properties of bread and cakes, factors such as shock-proof, drop-proof, and leak-proof must also be considered in packaging to ensure the integrity of the products in the hands of consumers.

Considering the comfort of user experience, the design of packaging details can increase the appeal to customers, thus driving consumers to purchase.

In addition, consumers now seem to prefer individually packaged or small-sized baking packages. The reason may be that consumers want to buy multiple flavors of products at one time and the design of individual packages is more convenient to carry.

Personalized packaging design captures consumers

Consumers of different age groups also have different feelings about product packaging. In order to meet different consumer preferences and needs, brands must also do a good job in segmenting the market in product packaging design. For different groups of people, personalized packaging can impress consumers and stimulate their desire to buy. At present, young consumer groups are the main force, and they pay more attention to national fashion culture, IP co-branding, cross-border cooperation…especially national fashion style. Many bakeries and beverage shops have turned their attention to national style packaging design.

“Sustainable” and “green and environmentally friendly” have become packaging keywords

With the popularization of our understanding of social environmental protection and related knowledge, more and more brands are introducing “sustainability” and “green environmental protection” into their brand concepts. This approach can not only reflect the brand’s emphasis on environmental protection and highlight the brand concept on product packaging, but also convey to consumers the brand’s contribution to society.

Packaging and products support each other

For consumers, product packaging is the first impression presented to them.

Due to the inevitability of contemporary consumer trends, brands really need to think about putting effort into packaging. As mentioned before, excellent packaging can enhance the product and turn it into a major selling point to attract young consumers. It can also convey the brand concept through packaging and deepen the consumer group’s understanding of the brand. ​

It is worth mentioning that the impact of consumption upgrading on packaging design should be positive. Brands must clearly understand that rising consumption levels do not mean that consumers will waste money on flashy products. For this reason, from another perspective, the main factor that can really impress consumers is actually the accurate positioning of consumer psychology. ​

For fashionistas, highly recognizable packaging will stand out; for children, childlike elements and safer materials are the first considerations; for the elderly, information capture on the packaging and Convenience of use has also become the direction of further thinking; if it is positioned as a Chinese pastry, the packaging will be more distinguished if it is matched with some national trend elements; positioned as a New Year souvenir, the bright red and auspicious decoration will be a hundred It’s a style that you can’t get tired of looking at and can’t go wrong… But one thing to note is that the reason why new packaging styles are constantly being unveiled and popular is based on the aesthetic changes of the times and occasional events. ​

Therefore, in the era of fierce homogenization competition, instead of focusing on the surface, brands should consider how to improve the taste and quality of products, how to improve the humanity and safety of packaging, and start with details to win the hearts of consumers. ​

There is a mutually supportive relationship between packaging and products. Whether you are attracted by packaging or add value to products, these are the meanings of excellent packaging.

Note: This article is quoted from “China Packaging”, Issue 01, 2022. If there are any copyright issues, please contact us to delete it. Thank you

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Baking packaging design upgrade strategy

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